, updated
Footage of Tesla and SpaceX CEO Elon Musk telling his advertisers to ‘go f***’ themselves just nine months ago has resurfaced a day after he filed a lawsuit against them for boycotting his social media platform.
X, the social media company he bought in October 2022, yesterday filed a lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted for allegedly orchestrating what its CEO Linda Yaccarino called a ‘systematic illegal boycott.’
Musk for his part posted about the lawsuit on X on Tuesday, saying ‘now it is war’ after two years of being nice and ‘getting nothing but empty words.’
But his lawsuit comes just nine months after he told fleeing advertisers to ‘go f*** yourself’ in a bizarre tirade at a major business conference.
Musk, 53, told The New York TimesDealBook Summit in November 2023: ‘Don’t advertise. If someone …