How brands can navigate ad-supported streaming [Video]

With 68 Primetime Emmy nominations and 16 Golden Globe nominations, Amazon MGM Studios kicked off 2024 with a strong showing this awards season. And that’s just the start. With The Boys, Fallout, Upgraded, Mr. & Mrs. Smith, Road House, and much more, Prime Video has a robust lineup of new and returning series and highly anticipated films on the horizon.

Along with this bounty of forthcoming content, for the first time, advertisers will have the opportunity to reach global streaming audiences through Streaming TV ads that show up in Prime Video shows and movies. Ads in Prime Video content will be introduced in the U.S. on January 29, followed by the U.K., Germany, Austria, and Canada on February 5, and France, Italy, Spain, Mexico, and Australia later in the year.

Fresh off the success of the Amazon Freevee critically acclaimed hit Jury Duty, Lauren Anderson, head of AVOD; unscripted and targeted programming at Amazon MGM Studios, sat …