How brands can make the most of the Olympics: a golden marketing opportunity [Video]

The Olympics is a golden marketing opportunity because it is one of the few great-unifying events in our ever-splintered media landscape. These kind of ‘mass appeal’ events are increasingly rare this day and age, but the Olympics transcend sports; blending human achievement, national pride and compelling narratives that captivate millions (and it has some pretty great branding of its own, like the the many brilliant Olympic logos).

Here are five ways brands can leverage the Olympics to enhance their marketing strategies and achieve unparalleled engagement, even without a formal partnership.

Patriotism is back

One of the most powerful aspects of the Olympics is the emotional resonance it creates, especially in terms of national pride. Brands have a prime opportunity to lean into this sentimentality, highlighting inspiring personal stories of athletes and what their achievements bring to their countries. In an era where patriotism has seen a decline in the West, the …