How Aurora brought the Weightmans brand to life on a budget [Video]

Winning gold at The Drum Awards for B2B in the Limited Budget and Social Media categories is Aurora UK for Weightmans with an emotive campaign that sought to cement its purpose. Here is the award-winning case study.

One of our key strengths at Aurora is to deliver revitalization, momentum and big thinking to projects – what we call an Aurora Glow-Up.

As a truly ethical, values-based business, some beautiful work had already been done at Weightmans to crystallize its purpose. See the Possibility is their view of the world, their philosophy – that ability to see past the obvious, to find opportunities where others see obstacles, and to find optimism all around them.

This highly emotive purpose is a beacon of differentiation in a deeply saturated B2B legal sector. Often the home of vanilla, conservative messaging, our messaging represented the authentic humility of the business capturing the imagination of World …

Tags Social Media, Social Media Strategist, Social Media Strategy