How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024) [Video]

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How do we create the new marketing playbook of the AI era?

Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

Mentions
Grab HubSpot’s free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Try Scout https://www.tryscout.ai/
Humantic https://humantic.ai/
SixSense https://www.sixsense.ai/
Common Room https://www.commonroom.io/

Timestamps
00:00 Revolutionize your marketing in the AI era.
03:10 “Brian Halligan’s inbound marketing and innovation cycle”
09:01 AI changing marketing landscape, more competition expected.
12:31 Integrate AI, understand content, marketing channels’ winners.
15:54 Key change: focus on creator-led marketing.
18:38 Companies need to use video content produced by peopple now.
20:10 Hire individual creators, let them be creative.
28:36 Marketing strategies are becoming less linear, data-focused.
32:21 Commit 5-7 years to new marketing methods.
34:20 Rapid tech changes challenge branding and marketing.
37:29 Express confidence in our ability to innovate.

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Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.