How A Failed Marketer Created The Coolest Water Brand In The World [Video]

In 2019, Mike Cessario founded Liquid Death. This is the story of how his rejection from the corporate business advertising and marketing world led him into entrepreneurship and founding the disruptive canned water company.

Long Shots is a series of narrated biopics and documentaries about remarkable people and their unique footprint on the world. Designed to be watched on a TV or listened as a podcast.
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*BASED ON A TRUE STORY*
_This video is a dramatised interpretation of real events. While the core of the story is based on true events, certain timelines, dialogues, characters and facts have been modified or re-imagined for dramatic purposes. The portrayal in this video is a blend of fact and fiction, intended for entertainment. It should not be taken as an exact historical record._