This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media.
Here’s what’s been happening in digital marketing.
Cyber Monday Sales Top $9 Billion
Cyber Monday sales set a new record this year, surpassing $9 billion.
According to Adobe Analytics, consumers dropped $9.4 billion in online purchases. That’s an increase of 19.7% year-over-year.
Mobile transactions took in $3.1 billion. That’s also a record.
During peak hours on Cyber Monday (between 11PM to midnight Eastern Time) consumers spent $12 million on average every minute.
On a related note, Amazon said that Cyber Monday was its biggest shopping day ever.
Black Friday Digital Sales Break Record
Black Friday this year set a new record in sales.
According to Salesforce, shoppers spent $7.2 billion in U.S. digital sales alone. That’s an increase of 14% year-over-year.
On a worldwide scale, sales hit $20 billion.
Mobile sales accounted for more than …