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Hispanic entrepreneurship is on the rise in KC, the United States [Video]

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Corporate Marketing

KSHB 41 reporter Claire Bradshaw covers portions of eastern Jackson County, including areas like Blue Springs and Independence. If you have a story idea to share, send an email to Claire at [email protected].

In 2021, KSHB 41 News reported that a popular Mexican restaurant, Palomino’s, would close in Northeast Kansas City. The family business, built on tradition, would be taking a step in a new direction under Veronica Chavez: salsas and tamales.

Chavez has been working out of the Ennovation Center in Independence, building her new brand, Palomino’s Salsas and Tamales. Her small business is still built on the same ideals her abuela and father started with.

VERONICA CHAVEZ

“A big important thing to our Palomino’s brand is authenticity and tradition. It’s just a way of honoring our family traditions and the authenticity that it has, and just carrying on those recipes that have been handed down for generations,” said Chavez.

That tradition …

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