Heres how skincare brand E45 stood up for the trans community [Video]

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was T&Pm for Karo Healthcare brand, E45. Here is the award-winning case study.

E45’s gentle, unscented, but potent skin cream has been the go-to for generations of infants, elderly and everyone in between. Soothing conditions like eczema and dermatitis to soothe skin that is dry, flaky, or itchy.

Despite its 70 years of comforting skin, this unassuming brand was being overlooked in favor of new players in the category, who had been steadily building brand leadership over time. We needed to wake this sleeping giant. In 2023, we began revitalizing E45, giving it a fresh identity and a new purpose, ‘to make your skin feel comfortable, so you can feel more comfortable in your skin’, and then we set out to find those in society who feel most uncomfortable in their skin. Looking for cases to power …

Tags Brand Strategist, Brand Strategy, Brand Your Business, Business, Digital Marketing Agency