Here’s How Content Marketing Works [Video]

How does content marketing work?

Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel. It’s a cornerstone of digital marketing, integrating seamlessly with strategies like social media marketing and B2B content marketing to create a comprehensive approach to online engagement.

In 2019, 76% of marketers take a strategic approach to managing content. In other words, they use an approach that formalizes the processes, people and technologies needed to scale and deliver content. The top goals of a content marketing strategy are:

As more organizations use content marketing, a strategic approach is necessary to maximize return on investment.

What is content marketing?

As a consumer, you’ve probably noticed that traditional marketing isn’t as effective as it was in the past. These days, TV and radio ads often consist of little more …