The Implications of AI in Digital Marketing
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Have a global audience? This AI video platform translates your content in one click

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Corporate Marketing Strategy
Synthesia

Synthesia, the end-to-end AI video creation platform for businesses, now boasts one million users generating videos in 130 languages. To keep up with demand, the company is launching what it calls “the world’s first video localization solution.”

The multi-part upgrade aims to address challenges in quickly, efficiently, and affordably translating enterprise video content using AI. Synthesia users can start by translating a video they’ve created in the platform instantly with one click. Using AI-enhanced dubbing, Synthesia adjusts lip-sync to “a natural-sounding voice” from one of its many AI avatar hosts.

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In a blog postannouncing the new features, Synthesia noted that despite the wide availability of video and translated captions globally, potential reach is still limited by difficulties translating audio once a video is produced and finished. Voiceover, subtitling, and dubbing can be expensive and …

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