The brewer, in partnership with the integrated marketing agency Taylor, delivers a pint-sized celebration of the most wonderful time of the year.
This Christmas, Guinness US is spreading holiday cheer with a fresh twist on a classic tune.
The Diageo-owned brand’s new 16-second TV spot, ‘The Most Wonderful Pint of the Year,’ transforms a lyric from the beloved jingle, ‘It’s the Most Wonderful Time of the Year,’ into a celebration of its signature stout.
The ad begins with a quintessential winter wonderland: a grand mansion nestled between two snow-laden trees. As the scene blurs, it transforms into the frothy top of a perfectly poured pint, set in a cozy pub decked with garlands and Christmas lights. It’s like a snow globe – just a little boozier.
Though the original song isn’t played, the ad concludes with the phrase “The Most Wonderful Pint of the Year.”
“We wanted to create something …