Starting with social media marketing strategies without spending a dollar is essential for new or small businesses because it allows them to build an audience, establish a brand presence, and engage directly with potential customers without a hefty financial commitment. Platforms like Instagram, Facebook, and TikTok offer powerful tools for organic growth, enabling businesses to test content, learn what resonates, and refine their messaging. By leveraging creativity and consistency, small businesses can maximize their reach and generate meaningful connections, laying a strong foundation for future paid campaigns when they’re ready to scale.
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