How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Group calls for apology from William Shatner, Ryan Reynolds over salmon farming video

Categories
Corporate Marketing Strategy

A coalition of B.C. First Nations involved in open-net salmon farming have called on Canadian actors William Shatner and Ryan Reynolds to apologize for a profanity-laced video criticizing the wider industry.

The video was released Thursday by the conservation group Pacific Wild, and features 93-year-old Shatner unleashing a stream of bleeped-out expletives directed at salmon farms – a response to the federal government’s recent decision to extend the facilities’ licences to operate off the B.C. coast for another five years.

While Reynolds does not appear in the video, it was created by Maximum Effort, the production company and digital marketing agency he founded.

On Friday, the Coalition of First Nations for Finfish Stewardship released a statement calling the video an “atrocious attack” on the dignity of members who “choose to host salmon farming” in their territorial waters.

“We have been the stewards of our lands, waters, and elements for over …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos