American Family Insurance has added Green Bay Packers quarterback Jordan Love to their team as it kicks off its Life’s Better campaign.
Life’s Better, which launched today and runs through the rest of the NFL season, was created with Elite Media and declares American Family Insurance “the protector of dreams” through video, social media and OOH content.
Love’s partnership with American Family Insurance “isn’t coming out of left field” despite being the insurance company’s first brand ambassador from the Packers, said Gati Desai Curtis, president of Elite Media. American Family Insurance has partnered with the team since 2005.
“Jordan was a great example of someone with inspiring dreams and dreaming fearlessly, and was a great addition,” Curtis told Campaign US, explaining that Love’s partnership will extend past the Life’s Better campaign. “He’s younger, he’s one of the hottest quarterbacks right now and he’s active on social media.”
The Life’s Better …