Golden Malted Flips the Page; Rebrands as Golden Waffles [Video]

The fresh-baked waffle leader serving the world’s best restaurants, hotels and theme parks for more than 85 years modernizes with new brand identity and unmistakable name

GLEN MILLS, Pa., Aug. 23, 2024 /PRNewswire/ — In 1937, Golden Malted created the world’s first all-inclusive waffle program. Today, as the undisputed expert in all things waffle, the company is rebranding to Golden Waffles, just in time for National Waffle Day on August 24, 2024.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9286351-golden-malted-flips-the-page-rebrands-as-golden-waffles/

The new name better associates the brand with offerings customers already know and love. “We’re changing our name to Golden Waffles because that’s what we do – we make golden, fresh-baked waffles!,” says CEO Michael DiBeneditto. “As a …