Gladiators star under fire for ‘promoting brand accused of deceptively marketing body-building food supplements to kids’ [Video]

15:01 EST 01 Feb 2025, updated 15:19 EST 01 Feb 2025

A Gladiators star has come under fire for promoting a brand that’s been accused of deceptively marketing body-building food supplements to children.

Bionic, real name Matty Campbell, 29, has been advertising the US brand Ghost on his Instagram account.

He has previously shared pictures of himself with the products and according to The Mirror, the athlete has offered his 25,000 followers the chance to win some for free.

The US-based brand sells fitness products such as protein powers, pre-workout supplements, and energy drinks, which are generally not recommended for children.

In December 2022, advertising watchdog group Truth in Advertising (TINA.org) and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint against the company.

Campaigners alleged that the packaging for their ready-to-drink and powered beverages appeal directly to minors and blur the lines between adult and children’s products.