Genius Gujarati Business Strategy [Video]

🍦 Hocco Ice Cream: An example of a Gujarati business strategy 🍦

🤑 Gujaratis are probably one of the most successful trading or business communities in India. Over the generations, Gujarati businessmen have got the better of Ivy school MBA graduates in business deals and business battles. One such example is Hocco Ice Cream.

🍨 Hocco Ice Cream was started by Gujarat’s Chon family in 2023. They have already crossed the sales target for the next 2 years in less than 1 year. Chona family in the past owned Havmor Ice Cream. They sold the business to South Korea’s Lotte for ₹1020 crores. Hocco has recently raised money at a ₹600 crore valuation and aims to reach ₹200 crore in revenue.

💡Chona family and Hocco used 3 strategies to scale their business in just a few months:
1️⃣ Instead of entering any other business, the Chona family stuck to the ice cream business and their home state of Gujarat because it is their core competency.
2️⃣ Indian consumers have been tired of seeing and eating the same brands of ice cream for decades which led to brand fatigue. Hocco kept its design modern and minimal to attract a new generation of consumers.
3️⃣ Hocco is also trend-jacking the popularity of quick commerce to sell their ice creams in cities where Hocco doesn’t have a physical presence.

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