Brands should stop viewing Gen Z as a monolithic adolescent group says Clay Lute from Berns Communications Group’s The Z Suite.
Watch the full live stream here: https://www.youtube.com/watch?v=sDl29vJBgWY
Five takeaways from Ad Age’s #GenZVoices Year in Review roundtable: https://adage.com/article/marketing-news-strategy/gen-z-marketers-brand-wins-and-fails-duolingo-marc-jacobs-coca-cola/2597171