How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Gears Of War: E-Day Trailer Was Done Entirely In-Engine [Video]

Categories
Corporate Marketing Campaigns

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Microsoft and The Coalition unveiled Gears of War: E-Day over the weekend, and already there is a bit of controversy regarding the game’s debut trailer. Surprisingly, it’s not about the series going back into the past rather than continuing from the cliffhanger ending of Gears 5, either.

Instead, Blizzard developer Jamir Blanco took issue on X (formerly known as Twitter) with a social media post by Summer Game Fest founder Geoff Keighley. The Gears of War: E-Day trailer–seen below–sees a young Marcus Fenix fighting off a Locust drone. Keighley said the video was “CG from Blur Studio,” a description that Blanco believes “diminishes all the technical achievements you probably didn’t notice from how good it was.” Blanco added that the teaser was “FULL REALTIME.”

For its part, The Coalition stated that the debut trailer for Gears of War: E-Day was in-engine. The video starts with “in-engine footage” text showing up …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos