In this episode of Beyond the Donation, Matt welcomes Madeline McCoy from The Nonprofit Solution, who shares her journey into the nonprofit sector and discusses the importance of clarity, audience understanding, and donor stewardship in fundraising.
Madeline offers practical advice for nonprofits on identifying their audience, crafting impactful messages, and the necessity of diversifying donation acceptance methods. Plus, she emphasizes the importance of setting achievable fundraising goals and staying true to your mission for success.
00:00 Welcome to Beyond the Donation
00:27 Meet Madeline McCoy: A Journey into Nonprofit Success
03:04 Laying the Foundation: Essential Elements of Fundraising
05:21 Understanding Your Audience: The Key to Effective Fundraising
07:48 Crafting Impactful Messages Without a Track Record
10:14 Building Strong Donor Relationships from the Start
13:57 Embracing Diverse Donation Platforms for Nonprofit Survival
17:37 Goal Setting for New Nonprofits: A Strategic Approach
20:59 Madeline’s Top Advice for New Nonprofit Leaders
22:06 Connecting with Madeline McCoy and Closing Thoughts
To Connect with Madeline McCoy:
https://www.linkedin.com/in/madelinermccoy/
https://thenonprofitsolution.com/
To Connect with Beyond the Donation Podcast:
https://www.donordock.com/tags/podcast
To Connect with Matt Bitzegaio:
https://www.linkedin.com/in/mbitzegaio/