Daniel Priestley shares how the 2008 financial crisis devastated his events business—and the two key decisions that changed everything.
Workshop with Daniel – https://bit.ly/kpiw-webinar
Free Lead Generation Software – https://bit.ly/free-score-dp
By focusing on personal branding and owning his intellectual property, he rebuilt his business into a scalable success valued at £4 million.
[00:04] The 2008 crisis: Lessons from celebrity speakers
When Daniel’s events business collapsed, he noticed something remarkable: the celebrity speakers he worked with thrived by building direct relationships with their audience and creating their own products. This insight highlighted the importance of owning your value and brand.
[01:16] The shift to owning your assets
Daniel explains how transitioning from brokering other people’s value to creating his own intellectual property transformed his business. By developing his Key Person of Influence framework, he built assets like books, programs, and scorecards that created lasting value.
[03:50] Your experiences are your assets
Daniel emphasises the power of reflecting on your past wins and challenges to uncover your unique intellectual property. These insights can become the foundation of a brand, helping you create scalable products and services.
Take some time to reflect. What makes your expertise valuable? What challenges have you overcome, and how can you use those lessons to build something remarkable?
Let me know in the comments—what’s a challenge you’ve faced that’s shaped your business journey?
Workshop with Daniel – https://bit.ly/kpiw-webinar
Free Lead Generation Software – https://bit.ly/free-score-dp