In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.
Listen to hear:
• Katie’s ideal team composition
• Practical advice on when to keep tasks internal and when to leverage external resources
• The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
• Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
• Her most memorable campaigns and why they have had such a lasting impact
#contentmarketingstrategy #b2bcontentmarketing #b2bcontentstrategist
Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist
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