Four Differentiated Marketing Tactics Using Community and Audience [Video]

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.

Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers.

In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

We aimed to bypass common ‘best practices’ and instead iterate on ideas that deviated from the norm or offered us a fresh angle, while still enabling us to quickly scale.

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community.

Here are four of our favorites, along with practical tips, examples, and resources.

Four Differentiated Marketing Tactics Using Community and Audience

1. Pitch the problem (not just the solution).

One suggestion from ChatGPT that we love is to shape your …