Over the years, Flagship Pioneering has established itself as one of the major supporters of biotech and innovative medicine companies.
Look no further than its ongoing partnerships with Pfizer or founding Moderna in 2011 — Flagship has a pedigree all its own in the life sciences space.
However, a few months ago, the company embarked on a project aimed at elevating Flagship’s brand identity beyond biotech to include its work in agricultural technology.
The result was Pioneering a Sustainable Future, a mini-documentary highlighting its contributions to climate change solutions and food security.
The film was shot in multiple locations, including interviews with an eighth-generation family farm in Memphis as well as with executives in the U.K.
Since debuting in late September, the 12-minute film has achieved significant engagement online, according to Christine Heenan, Flagship’s chief communications officer.
Thus far, it has generated more than 140,000 views and 320,000 impressions across various video and social media platforms. Heenan added that the film …