Exploring Marketing Management Philosophies From Production to Societal Orientation [Video]

Delve into the diverse landscape of marketing management philosophies with our comprehensive playlist, exploring the various orientations that guide businesses in their approach to meeting customer needs and achieving organizational goals.

In Chapter 1, we delve into Production Orientation, where the focus is on maximizing efficiency in production processes to create affordable and accessible products. Learn how companies prioritize production efficiency and availability to meet consumer demand.

Chapter 2 shifts gears to Product Orientation, highlighting the importance of quality and innovation in product development. Discover how businesses strive to create superior products with cutting-edge features to differentiate themselves in the market.

Moving on to Chapter 3, we explore Selling Orientation, where aggressive promotion and persuasive tactics are employed to drive immediate sales. Understand the balance between sales efforts and long-term customer relationships in competitive markets.

In Chapter 4, we delve into Marketing Orientation, where customer needs and wants take center stage. Explore how businesses prioritize understanding and satisfying customer preferences to foster lasting relationships and achieve sustained success.

Finally, in Chapter 5, we examine Societal Marketing Orientation, where businesses aim to contribute to the well-being of society. Learn how companies integrate ethical and socially responsible practices into their operations to address broader social and environmental issues.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 – Introduction Marketing Management Philosophie/ Orientation
Production Orientation: Maximizing Efficiency in Production Processes
Product Orientation: Prioritizing Quality and Innovation
Selling Orientation: Emphasizing Aggressive Promotion and Sales Tactics
Marketing Orientation: Placing Customer Needs and Wants at the Forefront
Societal Marketing Orientation: Contributing to the Well-being of Society

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44