Exness connects with those who are Born to Trade [Video]

Exness, one of the largest brokers in the world, has launched a new brand campaign, marking a shift in how it connects with traders, recognizing that trading is fueled by more than just data and product features. The campaign titled “Born to Trade” focuses on the emotions that drive a trader’s journey, capturing the shared trading experience and the community it has created. Exness CMO Alfonso Cardalda explores the “Born to Trade” philosophy and thought process.

The campaign is a bold move to forge a deeper connection. It acknowledges that while the company has successfully communicated its product offerings, Exness has yet to fully explore the qualitative aspects of trading and the relationship with traders. The campaign bridges this gap and captures the essence of what it means to be a trader: the emotions, skills, and sense of community.

“Born to Trade” is more than just a slogan. This concept …