EXCLUSIVE: Jaguar’s new brand identity and design | Jaguar’s Chief Creative Officer Tells All | 4K [Video]

“People who love it, will love it” that’s how Gerry McGovern, OBE, Chief Creative Officer, JLR describes the all new look of the Jaguar brand. In an exclusive interview with Siddharth Vinayak Patankar, Gerry speaks his mind about the way the brand has transformed and yet at the core, it will remain identifiable as a Jaguar. The Type 00 is a significant step for the company both in terms of design and capability. In the interview, we get inside information on how this new identity developed and why it was important to make it stand out!

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