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Exclusive: Influencer eats Chipotle for 1,000 days for macro-marketing success [Video]

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Corporate Marketing Strategy

On his 789th day eating Chipotle, creator Dillon Wareham wrapped 10 white rice and chicken Chipotle bowls in clothing, tucked them into duffel bags and snuck them onto a cruise ship for family vacation. 

If the cruise’s security impeded on Wareham’s 1,000 Day Chipotle TikTok series — a challenge to eat Chipotle 1,000 days in a row and film it — he planned to skip the vacation with his wife, parents and children.

“I told my wife — if the bowls don’t make it on, I’m getting off,” Wareham, who now has 236,000 followers and over 7 million likes on TikTok, told PRWeek. “If I have to get off, I have to get off.”

Luckily, Wareham smuggled the bowls into his cruise room’s mini fridge, even though the bowls “were not good, and probably not safe,” to eat after six or seven days, he explained. Skipping a day of 1,000 Day Chipotle, even for travel …

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