With social media, you can feel like you’re just about getting the hang of something, and then everything changes.
OK, this might be a little dramatic, but it can really feel like that as a social media manager!
If it’s not a new platform to think about, it’s a new feature. It pretty much always means learning something new and getting a few things wrong along the way when you’re finding out what works.
However, The rollercoaster ride of working in social media is why we keep going back for more. Figuring out the hard stuff pays off in the long run, meaning you can ace your KPIs and keep investing in the channel.
Is your social media posting strategy evolving like the platforms you use? To hit your goals, you need to know what content resonates with your audience across your platforms.
Let’s dive into everything you need to …