This week BINA. meets music artists @ri.mon. and @JordanAdetunji both experts in using social media to promote their music and interact with fans. Oversaturation of content on TikTok means that artists need to find new ways to cultivate an online community. In preparation for her single drop, BINA. is challenged to organise a publicity stunt to promote her new track, but struggles to find an authentic way that’s true to her online voice, rather than borrowing someone elses. Mentor @JyotySingh calls in for the challenge reveal, but has BINA. come up with something original enough to promote her stunt?
Drop School is a fly-on-the-wall documentary series that asks, what does it take to be an independent artist? How can you break as an artist without the backing of a record label?
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The Track
Dirty Jeans – Written by BINA. & Blue Lab Beats (Namali Kwaten & David Mrakpor)
Produced by Blue Lab Beats
Source: Tim & Danny Music / Warner Chappell