Ep. 34: How Purpose Drives Brand Strategy [Video]

Purpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can’t change in brand identity? How does your purpose help you make meaningful impact? How does it play into strategy? Why is purpose the core of branding and how does it apply in the over-all strategy of the business? By the end of this episode, you should be able to consider and reevaluate your brand’s purpose.

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Harvard Business Review article: https://hbr.org/2019/09/put-purpose-at-the-core-of-your-strategy

Harvard Business Review webinar: https://hbr.org/webinar/2020/01/put-purpose-at-the-core-of-your-strategy

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