How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS’s go-to growth product in just 2 years.
Key takeaways:
– – How they achieved 407.7% ROI and ranked 4th for “payroll software” in 18 months
– – Smart content repurposing: turning 2 monthly pieces into 6 using existing resources
– – Leveraging founder stories for digital PR (featuring Duane Jackson’s unique background)
– – Building topic clusters around fundamental industry questions
– – How they recovered and improved rankings after an unexpected website relaunch
– – Dominating branded search in the SaaS space
– – Whether you’re competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.
Timestamps:
0:00 – Introduction
1:03 – Leveraging Founder’s Reputation for SEO
3:56 – Pre-Campaign SEO Status
4:40 – Campaign Results and Achievements
5:43 – Key SEO Strategies (Topic Clusters)
12:21 – Brand Recognition Growth
13:02 – Technical SEO Challenges
15:31 – Content Strategy and Repurposing
18:56 – ROI and Metrics Discussion
19:45 – Handling Website Relaunch Challenges
23:13 – Key Learnings for SaaS Companies
#MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI
Thank you to our guest, John Burton.
https://www.linkedin.com/in/jburtonuk/
This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer
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