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Corporate Business Marketing

Emily in Paris Season 4 Shows Mindy Tapping Into Fashion Resale; But Is Her Storyline Realistic? [Video]

It seems like a great ploy if you have a rich boyfriend in fashion, but we wondered how realistic this storyline is. Well, Vestiaire Collective North American CEO Samina Virk tells Teen Vogue that it’s spot on except for one little detail. “We are a digital-first platform, we do have moments in time where we have popups, we have brand activations, we have brand events, and then we do have a VIP consignment service where while most of the platform people are buying and selling, we can reach out to people and coordinate with them on in-home or virtual appointments.”

So no, you can’t walk into a shop in Paris, however, she emphasized that the actual quick sale straight into her account was pretty realistic because of how the app is set up. “While somebody isn’t going in and dropping off their items, the way we work is when you sell an …

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