Emerging Trends in Digital Marketing [Video]

Unlock the future of digital marketing with Columbia Business School’s webinar, Emerging Trends in Digital Marketing. Join Miklos Sarvary, Carson Family Professor of Business, and Kinshuk Jerath, Arthur F. Burns Chair of Free and Competitive Enterprise, as they share actionable insights into the most pressing topics shaping the industry today. Moderated by Denys Kapush, Senior Associate Director, Digital Marketing, this 30-minute session explores key trends, including:
– Generative AI and its transformative role in content creation and personalization
– The rise of retail media and its integration with traditional marketing funnels
– New privacy regulations and the impact of cookie deprecation on MarTech
– Agile branding and the future of real-time consumer engagement

Looking to deepen your knowledge? Discover our new AI-Driven Marketing Strategy program, where you’ll learn to navigate the marketing ecosystem, explore cutting-edge tools, and cultivate enduring customer relationships.
Learn More https://execed.business.columbia.edu/programs/ai-driven-marketing-strategy