Elon Musk’s X Sues Advertisers Over Alleged Boycott [Video]

Elon Musk’s social media platform, X, formerly Twitter, filed a lawsuit on Tuesday against a group of advertisers that accuses them of orchestrating an advertiser boycott and costing the company billions in revenue.

The lawsuit was filed in federal court in Texas against the World Federation of Advertisers (WFA) and major corporations like Unilever, Mars, CVS Health, and Orsted. The suit alleges that the WFA’s Global Alliance for Responsible Media coordinated a pause in advertising following Musk’s acquisition of Twitter in late 2022, according to the Associated Press (AP).

Musk took over the social media platform in a highly scrutinized purchase in 2022, when he bought it for $44 billion. He has since rebranded the social-media platform as X and implemented some controversial changes. These changes included eliminating much of Twitter’s staff, temporarily suspending some journalists from the platform and reinstating many of its previously banned users.

Newsweekreached out to the World Federation of Advertisers and X …