https://ToolsForMotivation.com co-founder Justin Popovic discusses the importance of email marketing as a primary communication tool to engage both prospective and existing customers.
Key points include:
Lead Magnets: Use lead magnets to get visitors to opt-in to your email list.
Consistency: Consistently send emails to build long-term relationships, whether daily or weekly.
Content Types: Differentiate between promotional emails, free value emails, and relationship-building emails.
Personalization: Write emails that feel authentic to you as a marketer.
Testing and Adaptation: Adjust email frequency and style based on audience response and feedback.
The emphasis is on using emails to nurture relationships and drive repeat business.