MANILA, PHILIPPINES — Judy John, Chief Creative Officer of Edelman, shared the importance of building yourself as a brand, the same way you build other brands, at the ONE Asia x adobo Magazine Masterclass last October 14, 2024.
The One Club for Creativity and adobo Magazine organized the event as a great learning opportunity for young creatives in the Philippines, at the inaugural masterclass.
Judy began her talk by explaining why barbers often have poor haircuts: they are too focused on their customers’ hair and neglect their own. She then drew a parallel to advertising, stating, “Just like in advertising, we’re focused on brands, but we’re not focused on ourselves as brands.”
She emphasized the importance of considering how others perceive you when you enter a professional setting. “We create stories for our clients, but we often neglect to do the same for ourselves,” she explained. Judy stressed the significance of self-awareness and understanding one’s unique strengths.