E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers [Video]

In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the value of a targeted email list.

Joe breaks down the funnel process, from attracting a broad audience with educational content to converting the most qualified leads through personalized interactions. Joe’s insights underline the significance of a well-strategized marketing plan incorporating modern AI-driven tools for maximum efficiency. Additionally, Joe shares his journey from web design to becoming a digital marketing strategist and highlights the influence of his background in rabbinical studies on his business integrity and relationship-building approach. Roger and Joe discuss his future vision for digital marketing, foreseeing a move towards more personalized and niche networks driven by advancements in AI technology.

​​Topics Include:
– The Importance of Integrity in Business
– Does Your Business Really Need a Website?
– Creating a Successful Marketing Funnel
– Is Email Marketing Really Dead?
– Streamlining Your LinkedIn Interactions with AI

Joe’s Book Recommendations:
Getting Things Done: The Art of Stress-Free Productivity
https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0143126563
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life
https://www.amazon.com/Miracle-Morning-Updated-Expanded-Not-So-Obvious/dp/163774434X
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
The Untethered Soul: The Journey Beyond Yourself
https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379

Connect with Joe:
Website – https://joeapfelbaum.com/
Books – https://www.amazon.com/stores/Joe-Apfelbaum/author/B09LRNY6SK?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Podcast – https://joeapfelbaum.com/episode-001-welcome-to-the-breakthrough-maze/
LinkedIn – https://www.linkedin.com/in/joeapfelbaum/
Instagram – https://www.instagram.com/joeapfelbaum/?hl=en

Let’s Get Social: Connect with Roger and #ThriveMore Brands
https://linktr.ee/thrivemorewithrogermartin

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
https://www.amazon.com/INSIDERS-GUIDE-BUSINESS-ENTREPRENEURS-PLAYBOOK/dp/B0CR7P8Z6R

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https://thrivemorebrands.com/

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Produced By: Social Chameleon
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00:00 – Getting to Know Joe Apfelbaum
02:49 – Joe’s Journey: From Web Designer to Digital Marketing Expert
05:00 – The Importance of Self-Education and Curiosity
08:08 – The Importance of Integrity in Business
09:56 – Joe’s Observations on Rules and Business
12:08 – Understanding Lead-In Products vs. Lead Magnets
14:39 – Does Your Business Really Need a Website?
17:37 – What It Takes to Create a Successful Marketing Funnel
19:43 – Understanding the Outline of Marketing Funnels
20:14 – Targeting and Filling Your Funnel
22:29 – Email Marketing: Is It Really Dead?
24:51 – Joe’s Thoughts on The Future of Digital Marketing
26:28 – Understanding Joe’s Term Mojovation
28:17 – An Introduction To evyAI: AI for LinkedIn
32:07 – Recommended Reads for Entrepreneurs
33:28 – The Three Words Joe Wants to Be Remembered By
34:29 – The One Change Joe Would Make to This World
35:27 – Where to Connect with Joe Online