This episode is about developing a brand strategy. More specifically, sources of brand equity: Brand Awareness and Brand Image, reviewing Pearson’s Strategic Brand Management 5th edition.
For additional related managerial topics, purchase any of my books (links below):
ROCKSTAR Manager – https://www.amazon.com/ROCKSTAR-Manager-Practice-Mary-Kovach/dp/1737360233?ref_=ast_author_dp
Build a ROCKSTAR Business – https://www.amazon.com/Build-ROCKSTAR-Business-Ideation-Inception/dp/1957343257
#MINDSET – https://www.amazon.com/dp/1957343044
Be Your Best You – https://www.amazon.com/dp/1957343109
#rockstarmanager #goals #communication #management #leadership #finance #motivation #businessmanagement #power #manager #leader #iopsych #leader #businesswoman #investing #personalgrowth #professional #MBA #business #businesstips #P&L #budget #howtobudget #finances #managemoney
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