Hi everyone and welcome to Learning with GP, where learning is simplified.
In this video, we talk about which analytics / metrics can you use to track e-commerce in your online marketing campaign?
If there are any specific questions, do write to me in comments and I will try to help you out 🙂
Do share it with people you might think will find it useful and of course, feel free to let me know your thoughts and suggestions 🙂
I highly appreciate your support.
👉Time stamps:
0:00 Introduction
1:24 E-commerce metrics
2:05 Return on Marketing Investment
3:33 Customer Acquisition rate
3:57 Lifetime value of customer
4:16 Shopping cart exit rate
4:55 Average value per purchase
5:22 Channel based sales rates
6:04 Housekeeping
⏭️ Social media & email tracking metrics :
⏭️ Lead generation tracking metrics :
⏭️ Website tracking metrics :
⏭️ SMART Marketing Strategy :
⏭️ How to create viral online marketing splash:
⏭️ Is social media marketing the best choice for your business? –
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