When President-Elect Donald Trump enters the White House for his second term, significant transformations are poised to occur in a realm he knows intimately well: social media.
First, the amicable dynamic between Trump’s Truth Social and Elon Musk‘s X will grant the incoming president an unprecedented power of communication. Musk has done more than any business leader to support Trump. He donated approximately $120 million to the political action committee he created in support of Trump’s candidacy. Musk has continuously championed the president-elect to his 200 million followers worldwide (nearly half of whom are bots or fake accounts).
Beyond Musk’s personal following, X’s political influence is unmatched. The platform has more than 100 million active users in the United States and consistently ranks as the top app in the Apple Store’s “News” category. It is the primary platform for world leaders, journalists, media organizations, and for Americans keeping up with politics.