Giving my thoughts on the current state of Gucci under Sabato De Sarno.
Follow me on Twitch: https://www.twitch.tv/fashionroadman
My E-Book: https://www.thefashionarchivemag.com/shop
Patreon: https://www.patreon.com/fashionroadman
Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca
Join My Fashion Discord: https://discord.gg/ahjU7XzD
Website: https://www.thefashionarchivemag.com/
Social Media: https://linktr.ee/fashionroadman
___________________
MORE INFO
Sabato De Sarno’s tenure as creative director of Gucci has elicited a spectrum of reactions from the fashion community, with industry stalwarts like Vogue, GQ, Women’s Wear Daily (WWD), and Business of Fashion (BoF) offering varied perspectives on his creative direction.
Vogue has highlighted De Sarno’s efforts to blend Gucci’s rich heritage with contemporary design elements. In their coverage of the Resort 2025 collection, they noted the introduction of “Rosso Ancora,” a deep burgundy hue that has become a signature under De Sarno’s leadership. This strategic use of color is seen as a nod to the brand’s storied past while appealing to modern sensibilities. Vogue also praised the revival of iconic accessories, such as the Jackie, Bamboo 1947, and Blondie bags, suggesting that De Sarno’s approach resonates with both longstanding Gucci enthusiasts and new consumers. 
GQ’s analysis of Milan Fashion Week acknowledged De Sarno’s sophomore men’s show for Gucci, describing it as an exploration of “city-beach encounter vibes.” The collection featured sophisticated leather chore coats and patterned shirts, aiming to capture a relaxed yet refined aesthetic. However, GQ remained cautious in its assessment, indicating that while the collection was designed to resonate with buyers, its ultimate success in redefining Gucci’s menswear direction remains to be seen. 
WWD has provided a platform for diverse opinions on De Sarno’s collections. Some critics have expressed concerns about a perceived lack of innovation, describing certain designs as “corporate” and lacking a distinct point of view. Discussions on platforms like theFashionSpot reflect sentiments that, despite the commercial appeal, some collections may not evoke strong desire or clearly communicate De Sarno’s creative direction. 
Business of Fashion has noted the mixed reactions to De Sarno’s work, particularly regarding the balance between honoring Gucci’s legacy and introducing fresh perspectives. Some industry insiders appreciate his subtle approach to modernizing the brand, while others yearn for the boldness that characterized previous eras. The challenge for De Sarno lies in navigating these expectations to carve out a distinctive and compelling narrative for Gucci’s future.
In summary, Sabato De Sarno’s leadership at Gucci has been met with both commendation and critique. His emphasis on heritage elements and subtle modernizations appeals to a segment of the fashion community, while others call for more daring innovations. As his tenure progresses, the fashion world keenly observes how he will balance these dynamics to shape Gucci’s evolving identity.
#fashion #luxuryfashion #style #fashionreview #gucci