In this weeks’ Scale Your Sales Podcast episode, my guest is Pam Didner.
Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books” The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer’s journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams.
Welcome to Scale Your Sales Podcast, Pam Didner.
Timestamps:
00:00 Discusses AI’s Impact on Sales Teams and Marketing Strategies
05:42 Understanding jobs, hands-on training essential for tool use.
07:39 Sales leaders create inefficiencies with varied methodologies.
12:13 Great salespeople aren’t always the extroverted talkers.
15:31 Understand and nurture prospects throughout buying journey.
17:49 Marketers struggle to capture attention amidst email overloads.
20:51 Understand audience and intent via data enrichment.
26:13 I admire Taylor Swift’s hard work.
https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/
https://www.linkedin.com/in/pamdidner/
https://www.instagram.com/pam_didner/
https://twitter.com/pamdidner
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.