Digital Marketing Strategy: An Integrated Approach to Online Marketing by Glen Conybeare [Video]

Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide that delves into the essential elements of crafting an effective digital marketing strategy. The book covers a wide range of topics, including social media, content marketing, search engine optimization (SEO), user experience, personalization, display advertising, and customer relationship management (CRM). It also addresses broader aspects such as planning, aligning with overall company objectives, and presenting strategies to decision-makers. The content is enriched with best practice case studies, illustrations, checklists, and summaries, providing readers with practical guidance to tailor their strategies according to unique business needs.