How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene?
In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.
They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire’s salary survey across the UK, US, MENA and APAC, available on the DMI website.
“We’ve seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now… get ahead of the curve.” Terry Payne
Terry’s top 3 tips for jobseekers:
1. Showcasing your tangible results
2. Have realistic expectations
3. Keep upskilling
Resources mentioned:
2024 Salary Guides for Digital Marketers
Follow Aspire at https://www.weareaspire.com/
Follow Will at https://willfrancis.com/
Follow and learn with the Digital Marketing Institute at
https://digitalmarketinginstitute.com/resources
————————
If you are interested in hearing more, subscribe here or follow us on Spotify:
https://spoti.fi/2YHVbA5
Are you interested in becoming a DMI Member? Check out the link for more info:
https://bit.ly/3rhXQg7
About the Digital Marketing Institute
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#marketingjobs #digitalmarketingjobs #marketingcareers #careeradvice #digitalmarketing #digitalmarketingcourse #DMIPRO #aijobs #digitalmarketingcareer #DigitalMarketingInstitute
Website – https://bit.ly/2MmLbdj
LinkedIn – https://bit.ly/3cDArBY
Facebook – https://bit.ly/36DbuTi
Twitter – https://bit.ly/3cDAAFw
Instagram – https://bit.ly/3cwwRJM