Digital Marketing Institute | #98 – Is PPC Still Worth It? [Video]

How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene?

In this episode, ⁠Will Francis⁠⁠⁠ interviews ⁠Terry Payne⁠, Global Managing Director at ⁠Aspire⁠ Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.

They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire’s salary survey across the UK, US, MENA and APAC, available on the DMI website.

“We’ve seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now… get ahead of the curve.” Terry Payne

Terry’s top 3 tips for jobseekers:
1. Showcasing your tangible results
2. Have realistic expectations
3. Keep upskilling

Resources mentioned:
⁠2024 Salary Guides for Digital Marketers⁠

Follow Aspire at https://www.weareaspire.com/
Follow Will at https://willfrancis.com/
Follow and learn with the Digital Marketing Institute at
https://digitalmarketinginstitute.com/resources

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About the Digital Marketing Institute

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

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Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

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