Digital Marketing Generalist v/s Specialist – What is BETTER JOB FOR YOU? (and WHY?) [Video]

Digital Marketing Generalist or Digital Marketing Specialist. How should a fresher decide which angle is the best for his / her career? Do you often get confused and unable to determine the recommended approach? Well, in this video I break down this complex question into a simple, easy-to-understand framework that you can use to make an informed decision if you are a newbie into the fascinating world of digital marketing. Remember, India is not a standardised market and we have a lot of challenges when it comes to the quantity and quality of jobs available in the job market.

You must watch the entire video till the end to take away actionable and meaningful insights to make a well-educated decision. If you only watch half the video, then you will not be able to understand the idiosyncrasies of this complex industry and end up falling for the specialist trap that is not designed for every single person who wishes to walk on this journey.

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0:00 – Introduction
0:46 – Why are discussing the topic of generalist v/s specialist in digital marketing?
03:26 – Let’s discuss the two scenarios of a digital marketing fresher who is confused on which path to pursue
05:03 – The generalist route
06:48 – The specialist route
08:29 – Now let’s compare the performance of both of these scenarios after 12 months
16:16 – What are the different factors that affect your career choices?
23:42 – Conclusion

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