Digital Marketing For Home Services Businesses [Video]

Welcome to BlueStock Advisors! Today, I’m diving into digital marketing for home services businesses. Our discussion will explore optimizing the customer journey from awareness to loyalty, ensuring a seamless transition through each phase of your digital marketing funnel.

Awareness Phase:
It’s crucial that your business is visible wherever your customers are searching. This includes Google Maps, Angie’s List, Apple Maps, and other local marketplaces. Focus on optimizing local search by maintaining up-to-date listings and targeting specific geographic areas relevant to your services.

Website Optimization:
Ensure your website is user-friendly, mobile-responsive, and reflective of the areas you service. Proper local SEO practices require categorizing your services effectively and using keywords that match your offerings to attract the most qualified leads.

Consideration Phase:
Enhance your funnel’s efficiency by focusing on conversion rates. Before launching new marketing campaigns, assess your capacity to handle incoming queries. Utilize FAQs, chat options, and texting capabilities to handle multiple customer interactions simultaneously, ensuring you can manage inquiries effectively even during after-hours.

Purchase Phase:
Implement easy payment solutions like Square and Stripe for both in-home and online transactions. Consider offering payment plans for larger services and subscriptions for recurring services, ensuring all transactions comply with PCI standards to protect against fraud.

Post-Purchase Engagement:
Engage with customers post-purchase by soliciting feedback through surveys and addressing any issues promptly to prevent negative reviews. Automate redundant tasks to free up your staff to focus more on enhancing the customer experience.

Reviews and Referrals:
Once you’ve established a positive relationship, encourage satisfied customers to refer friends and neighbors. Tracking these referrals can significantly amplify your marketing efforts through word-of-mouth, which remains one of the highest ROI strategies.

Feeling overwhelmed? At BlueStock Advisors, we’re ready to help evaluate your marketing funnel and identify your biggest growth opportunities. Contact us through the link below to enhance your business’s digital marketing strategy and achieve optimal growth.

Thank you for tuning in, and let’s work together to scale your home services business effectively!