Digital, marketing and price hikes lift McDonald’s sales [Video]

Delivery and digital sales have powered McDonald’s in recent years. | Photo: Shutterstock.

McDonald’s U.S. same-store sales rose 8.1% in the third quarter, the company said on Monday, as the company’s marketing and operations efforts helped build digital and delivery sales.

Price increases helped, too.

It was the 13th straight quarter of domestic growth in the key metric. The company has had only one negative quarter in its biggest market since the fourth quarter of 2016.

Globally, same-store sales rose 8.8% in the quarter, and 18.3% on a two-year stacked basis, as its restaurants generated strong performance in each of its major markets.

Digital has been a major reason. McDonald’s generated nearly $9 billion in digital sales in its six largest markets, generating more than 40% of their systemwide sales, the company said.

Domestically, McDonald’s said its sales were driven by “strong average check growth driven by strategic menu price increases.” There was no …